CRM is the English acronym for Customer Relationship Management and an easy to understand introduction is here.

CRM is English abbreviation for Customer Relationship Management. The full English name is Customer Relationship Management. It was first proposed by consulting company Gartner Group in United States. Customer relationship management has evolved rapidly with help of Internet and e-commerce. It mainly includes two aspects.

1. CRM sets up an application system for an enterprise. The system integrates enterprise business processes and customer information resources, shares internal resources, and provides customers with personalized services, thereby increasing customer value and increasing customer satisfaction and loyalty, increasing company profitability.

2. When serving customers, CRM application system receives and generates valuable data. By analyzing this data, it can provide a scientific basis for enterprise decision making.

CRM is the English acronym for Customer Relationship Management and an easy to understand introduction is here. Customer relationship management concept

Customer-centric management method integrates enterprise's internal processes with customer information and obtains an information system for all external marketing, sales and service information in order to better serve and improve customers while maintaining satisfaction and loyalty. The business continues to make profits.

CRM is the English acronym for Customer Relationship Management and an easy to understand introduction is here. The 3 Elements of Customer Relationship Management
  • Developed managerial thinking is key to CRM, as well as basis for implementation and application of CRM.
  • The information system and information technology are tools and means of implementing CRM. They incorporate advanced management ideas into customer-centric software and process management systems and allow management ideas to infiltrate corporate system through technical tools.
  • The implementation of a management system is application of customer-oriented management ideas and technical tools to corporate system. Such promotion and implementation is key to success or failure of CRM.
    • CRM is the English acronym for Customer Relationship Management and an easy to understand introduction is here. The Role of Customer Relationship Management in Enterprises and Customers
  • The role of CRM for enterprises: The integration of company processes and customer data can improve efficiency of data use, facilitate communication between enterprises and customers, improve efficiency of customer data use by employees of various departments of enterprise, improve work efficiency. , and reduce enterprise costs. Increase corporate profits.
  • The role of CRM for customers: CRM is an integrated enterprise system that naturally enables customers to receive better services, receive personalized products and services, and improve customer satisfaction.

    • In short, CRM system cares about profitability of enterprise, and especially about value of customers. It cares about increasing value of customers when receiving products or services, in order to achieve a win-win situation for enterprises and customers.

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