What value can CRM bring to an enterprise?
CRM is a strategy for business operations. In it, customers are center of comprehensive management of company's activities. With help of information technology, she replans and designs business functions and reorganizes work processes. Improve customer satisfaction and create stronger operating and growth opportunities. At same time, the CRM system is an effective customer management system that helps enterprises in marketing, sales, customer service, member management and technical support to carry out in-depth analysis and daily management of customer information belonging to enterprises, coordinate and optimize various department resources and operational processes to add value to customers, ultimately increasing revenue and reducing operating costs.
With continuous development of CRM system software in China, more and more companies have started to use CRM system software to serve their companies and have achieved good results. The main value of current CRM system is to help companies win profits and in future is mainly reflected in following aspects:
1. Make customer objects quality
Customers are key to development of enterprise. The software system of CRM system has strong customer information management capabilities, and can also fully record customer data, and realize customer information management and exchange to prevent business adjustments. customer information or data due to flow or personnel; CRM software system can ensure integrity of customer data and accumulate valuable wealth for enterprise. With this information content, enterprises can also standardize customer management and distinguish between different types of customers such as regular customers, potential customers or new customers, etc., in order to communicate in a more rational way and reduce unnecessary time costs. , Improve your sales success rate.
2. Shorten your sales period
To ensure smooth implementation of sales goals, businesses need to create a sales management system that places equal emphasis on results and processes. The key market value of a CRM system is to shorten sales period, reduce cost of sales, increase sales success, and then increase revenue of enterprise. The CRM system can also set up and poll potential customers, and record customer's market demand more accurately. Sales staff can also find best selling time and price according to customer's market demand and customer's follow-up stage to reduce costs and increase operating income.
3. Increase customer loyalty/repurchase rate
The development of any enterprise is inseparable from customer support. In same way, customers need better services from enterprises to achieve long-term cooperation. Thanks to crm software system, salespeople no longer need to spend time analyzing when to call or email customers, and they don't have to wait for customer responses. The software can also give most intelligent prompts at any time, allowing you to determine best time to contact customers. , intelligently organize your time, and at same time improve customer service satisfaction, which will inevitably improve company's sales efficiency and service efficiency in long run.
Fourth, provide systematic data
The CRM system can comprehensively record key data of an enterprise and make regular conclusions based on analysis of big data and statistics, as well as comprehensively evaluate scale of client, industry, turnover, contribution to profit, service. status and other indicators so that enterprise managers can see entire sales progress, sales process and sales results, and then make most appropriate strategic decisions.
The crm system software system can not only improve efficiency of enterprise employees, maintain loyalty of new and old customers, promote and sell corporate brands, but also analyze data in software system to help enterprises make strategic decisions and improve company efficiency. "The set of CRM-system software is equivalent to 10% of company's staff." complex market needs.
Customer Relationship Management System has a full range of functions and can meet needs of enterprises in various scenarios. Avoid switching multiple systems and using multiple programs in parallel, and solve pain points associated with multiple systems and complex operations.
The integrated system solution integrates joint office, customer management, sales and distribution management, merchandise management, warehouse management, personnel management and in-house invoice processing into a single integrated workflow. At present, most of integrated management software uses EAI (integrated) integration and has not fully implemented integration in true sense. The integrated CRM enterprise management software fully covers management needs of each enterprise department, fully considers joint management office and data exchange, and eliminates information islands.